Recipe
How do I see which ads a competitor is running and whether interest in their product is going up or down?
Ad libraries show creatives but no demand signal, and trend tools show demand but no spend. Read both and you can tell a campaign apart from a category that is simply growing.
Every ad an advertiser runs, per country, with the creative, the format and when it first and last ran.
$1.40 per 1,000 · Ad listedInterest over time for the terms they advertise on, plus the queries that rise with them.
$3.00 per 1,000 · Search term deliveredWhat people actually type around those terms, from A to Z and in question form.
$0.35 per 1,000 · Suggestion listedOne advertiser with fifty terms costs under $1.00.